Whether B2B or B2C, and whether paid or organic, social media and its associate content must be an essential component of any marketing strategy.
Here’s how it works: you grab attention via social media before sending the user to your website for a deeper message delivered through online ‘content’.
The power of social media is that people are already there – voluntarily. But as they’re scrolling through, and your post or advertisement appears, how will they react?
How you present your message will determine whether they notice you, stop and engage… or keep scrolling. And you may have no more than a second or two to grab their attention.
We can help you understand your audience, which social media platforms are most effective for you, and how to deliver a powerful message in the shortest time using imagery and copy. We’ll work with you to develop a strategy which delivers ROI – because when the options can seem limitless, doing fewer things, but well, is usually the smart approach.
We begin by working with you on the strategy for your content, such as:
- Your objectives – are you looking for lead-generation, direct sales, brand awareness, or a conversion (such as watching a video)?
- Your target audience – you can’t reach everyone, so who are you talking to this time?
- Your message – What are the key messages you want to get across?
- What success looks like – to establish KPIs and ensure we have clear campaign goals.
If you’re not 100% sure about who to target or what to say to them, we can recommend suitable research to fill any gaps. This can generate valuable insights to help us to develop targeted messaging and an effective content strategy, including themes or content pillars.
We will then create a detailed planner, joining the dots with your other brand campaigns to ensure a consistent customer experience.