How you look and sound must be distinctive, powerful and consistent.
Whether your brand is brand-new or needs a refresh, there’s a lot to think about.
On the visual side, what about your logo? Or you may need to update yours in a way that doesn’t undermine its equity. Often, businesses come to us because their design just needs to break through to the next level.
The way a brand speaks should be distinctive, too. But it must be tailored to your audiences: what are the messages you want to get across, and how should you express them? And then all of this needs protecting to ensure its 100% consistent application.
In a overcrowded market, you can’t be a wallflower. To succeed, you need distinctiveness, visual appeal and relevance.
How will you ensure that people, both inside and beyond your organisation, represent your brand correctly and consistently?
Brand messaging & tone of
Tone of voice is the catch-all term for your verbal identity: a distinctive, instantly recognisable voice for your brand.
A meaningful and memorable name is part of any brand, and can be a powerful influence in making the right impression.
The branding process never sleeps, so entrust the protection of your brand to experts who know it inside out.