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Transform awards

Transforming Shepherds Friendly: An award winning brand strategy for growth

Shepherds Friendly, founded in 1826, serves 100,000 UK members with savings plans for all ages, ISAs, income protection, and Over 50s whole-life insurance. To boost membership and form partnerships, Studio North was tasked with creating a new brand strategy incorporating brand identity, website, video and marketing communications.

increase in revenue

increase in members

Shepherds Friendly photography
Shepherds Friendly poster
Shepherds Friendly brand book
Shepherds Friendly website

After choosing Studio North for our rebranding project, we’ve witnessed a significant improvement in our brand’s performance. Our dedicated efforts to enhance brand identity and strategy have resulted in a growth in both membership and revenue. We’re pleased to note that Studio North received a Silver award for Best Visual Identity in the Financial Services sector at The Transform Awards.

Max Jarrold – Chief Marketing Office, Shepherds Friendly

Your challenges

Brand growth

Protect and grow your business with our strategy-first approach to brand building.

Brand alignment

Managing your brand consistency across the whole customer and employee experience.

Brand repositioning

Defining who you are, what you do, and what you stand for, with clarity and distinction.

Brand modernisation

Evolving or transforming your brand – and kick-start your business results.

Brand creation

Creating a distinctive brand when launching a new company or product to market.

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Our capabilities

Brand strategy

Brand strategy

  • Brand research & discovery
  • Brand positioning strategy
  • Brand architecture
  • Brand strategy workshops
Brand identity

Brand identity

  • Brand design
  • Brand naming
  • Brand messaging
  • Brand guidelines & tools
Brand experience

Brand experience

  • Website design & development
  • Campaigns & advertising
  • Content strategy & creation
  • Social media
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