Brand growth & brand evolution

In today’s fast-paced world, change is the only constant.

To thrive, your business must not only keep up with this rapid pace but also leverage it to fuel your growth. At the heart of this evolution lies your brand – your most powerful asset.

23% increase in revenue can be achieved through brand consistency

Common themes

We’ll work with you to refine and redefine your brand growth strategy so it’s fully aligned with your business growth ambitions. This will reflect where your business is today – and your brand evolution for tomorrow. We’ll help you pivot, when necessary, so that your brand is a leader, not a follower.

Consistency in your branding builds recognition and trust – allowing for business growth. We’ll help you to position a unified brand across all your channels, touchpoints and interactions. That way, you’ll continually reinforce your brand’s core values and messages: to everyone, everywhere.

Launching new brands or products? Spinning out subsidiaries? Acquiring new businesses? As your business grows, so does the complexity of your brand architecture. We’ll help you create a robust yet flexible, scalable structure – so that each new addition complements your existing brand.

Business growth often means venturing into new markets – sectors, demographics, regions. We’ll guide you through it all, helping adapt your brand growth strategy to new cultural contexts and customer expectations. Your brand will resonate with new audiences while staying true to its core identity.

We’ll help you to integrate your brand growth strategy with your workplace culture, since they should be tightly interwoven. As you grow your business, it’s vital to maintain the values and ethos that define you, and realign any aspects of culture that are off track. The right brand culture also brings in the right people, clients and partners.

Your people are the living representation of your brand – and they’re the ones who can make your business grow. They matter. A powerful brand attracts top talent and keeps everyone excited and engaged. So we’ll help you define your ‘employer brand’, making you a magnet for the brightest and best.

Acquiring new customers is important, but so is keeping the ones you have. It’s also much easier to retain than acquire. So we’ll create strategies for new business development, but we’ll also help build long-term loyalty. Brand is about relationships – about building trust while delivering outstanding value and exceptional experiences.

Related projects

They say it better than we do

We have experienced a significant upturn in major contract awards within our traditional client-base, and in new complementary markets as targeted by our brand strategy.

Robin Whitehead
CEO, BGEN

Studio North helped plot a smooth course through the challenges of our merger process. Their expertise provided cut-through when we needed rapid decision-making.

Niel Bethell
CEO, NSS

We’ve worked with Studio North for over 10 years. The longevity of the partnership speaks volumes – they deliver.

Bev Burnham
Head of Marketing and Communications, Alupro