Creating an impact within the first year for BGEN
A century-old Boulting brand no longer reflected its transition from an electrical and mechanical services company to a comprehensive engineering powerhouse. From the legacy of Boulting Generations, encompassing past and future engineers, came a new moniker, BGEN, along with a dynamic brand makeover.
increase in turnover
increase in staff
On the back of the rebrand, we were able to reposition our strategy and approach clients within our market sectors to present our new proposition. Following the first year since the rebrand, our turnover has increased by 58%, and our staffing levels have grown by over 20%.
Within the first year of rebrand we have experienced a significant upturn in major contract awards received, not only within our traditional client-base, but also within new complimentary markets as targeted by our brand strategy to diversify. It is evident that certain aspects of the project award criteria satisfied has been closely aligned with the commitments and investments made as part of our rebrand strategy and it is also evident that our clients and the wider sector have noticed this.Robin Whitehead CEO – BGEN
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