For engineering firms navigating change, your brand should be at the heart of it.
If you’re looking for a brand agency offering intelligence without pretension, you’ve come to the right place.
Creating an impact within the first year for BGEN
A century-old Boulting brand no longer reflected its transition from an electrical and mechanical services company to a comprehensive engineering powerhouse. From the legacy of Boulting Generations, encompassing past and future engineers, came a new moniker, BGEN, along with a dynamic brand makeover.
50%
increase in turnover
post rebrand
20%
increase in staff
post rebrand
On the back of the rebrand, we were able to reposition our strategy and approach clients within our market sectors to present our new proposition. Following the first year since the rebrand, our turnover has increased by 58%, and our staffing levels have grown by over 20%.
Within the first year of rebrand we have experienced a significant upturn in major contract awards received, not only within our traditional client-base, but also within new complimentary markets as targeted by our brand strategy to diversify. It is evident that certain aspects of the project award criteria satisfied has been closely aligned with the commitments and investments made as part of our rebrand strategy and it is also evident that our clients and the wider sector have noticed this.
Robin Whitehead CEO – BGEN
Your challenges
Brand growth
Protect and grow your business with our strategy-first approach to brand building.
Brand alignment
Managing your brand consistency across the whole customer and employee experience.
Brand repositioning
Defining who you are, what you do, and what you stand for, with clarity and distinction.
Brand modernisation
Evolving or transforming your brand – and kick-start your business results.
Brand creation
Creating a distinctive brand when launching a new company or product to market.
What’s your brand challenge?
Our capabilities
Brand strategy
- Brand research & discovery
- Brand positioning strategy
- Brand architecture
- Brand strategy workshops
Brand identity
- Brand design
- Brand naming
- Brand messaging
- Brand guidelines & tools
Brand experience
- Website design & development
- Campaigns & advertising
- Content strategy & creation
- Social media
What’s your brand challenge?
Speak to an expert on 0161 237 5151
or email hello@studionorth.co.uk