Brand growth & brand evolution

Staying consistent across your brands

Consistency in your branding builds recognition and trust – allowing for business growth. We’ll help you to position a unified brand across all your channels, touchpoints and interactions. That way, you’ll continually reinforce your brand’s core values and messages: to everyone, everywhere.

Future-proofing your brand architecture

Launching new brands or products? Spinning out subsidiaries? Acquiring new businesses? As your business grows, so does the complexity of your brand architecture. We’ll help you create a robust yet flexible, scalable structure – so that each new addition complements your existing brand.

Expanding into new markets

Business growth often means venturing into new markets – sectors, demographics, regions. We’ll guide you through it all, helping adapt your brand growth strategy to new cultural contexts and customer expectations. Your brand will resonate with new audiences while staying true to its core identity.

Holding onto your company culture

We’ll help you to integrate your brand growth strategy with your workplace culture, since they should be tightly interwoven. As you grow your business, it’s vital to maintain the values and ethos that define you, and realign any aspects of culture that are off track. The right brand culture also brings in the right people, clients and partners.

Attracting and retaining talent

Your people are the living representation of your brand – and they’re the ones who can make your business grow. They matter. A powerful brand attracts top talent and keeps everyone excited and engaged. So we’ll help you define your ‘employer brand’, making you a magnet for the brightest and best.

Winning and retaining customers

Acquiring new customers is important, but so is keeping the ones you have. It’s also much easier to retain than acquire. So we’ll create strategies for new business development, but we’ll also help build long-term loyalty. Brand is about relationships – about building trust while delivering outstanding value and exceptional experiences.