Brand architecture strategy

Managing multiple brands requires clarity and harmony

Whether you’ve built your own stable of brands, acquired them or been through a merger, brand architecture strategy can be tricky. Each brand must have its own purpose and place.

45% of companies see improved market position post brand architecture restructure

Common themes

Navigating the complexity of multiple brands

Managing multiple brands can be daunting, needing a delicate balance of differentiation and integration. We’ll guide you through it, delivering clarity and harmony across your brand portfolio strategy. We’ll ensure that each brand stands out while complementing the others – creating a powerful, unified market presence.

Organising the brand architecture

Every brand in your portfolio must have a distinct role and reason for being – coming together as a powerful overall brand architecture strategy. We’ll help you define, organise and rationalise your brands, strengthening each one and enhancing the overall value of your brand portfolio.

Seamless integration and scalability

As your business develops, your brand architecture strategy must be able to scale and adapt. We design flexible and scalable brand portfolio structures which can accommodate new brands, products, services and acquisitions without losing your stable’s overall coherence.

Future-proofing your brand architecture

The business landscape is constantly changing, so your brand architecture needs to be resilient. Our brand portfolio strategies will ensure that your structures remain robust and relevant, ready to face the challenges and opportunities of both today and tomorrow.

We create brand portfolio strategies which deliver a harmonious over-arching brand architecture, protecting and evolving your brands and business for years to come. 

Let’s talk

They say it better than we do

Studio North was able to provide cut-through, bringing a clarity of thought and strategic direction alongside impactful creative that has proven to engage both employees and external decision makers.

Debbie Britton
CMO, Visku

We have experienced a significant upturn in major contract awards within our traditional client-base, and in new complementary markets as targeted by our brand strategy.

Robin Whitehead
CEO, BGEN

Studio North helped plot a smooth course through the challenges of our merger process. Their expertise provided cut-through when we needed rapid decision-making.

Niel Bethell
CEO, NSS