A new brand for a  new approach to the  recruitment industry.

A new brand for a
new approach to the
recruitment industry.

Ambition

Brookfield Rose is a £750m business group focused on the recruitment & technology sectors. Based on their own experiences, they understood the challenges faced by agencies when trying to find people quickly. Brookfield Rose approached Studio North to create a product brand and work alongside an app agency to solve this problem.

Client

Brookfield Rose

Deliverables

Brand strategy / Brand identity / Campaigns / Website / App design

Zoek brand mark creative strategy
Zoek brand logo for the new brand identity
Website design and development for Zoek recruitment brand

Strategy

We developed the brand model after our research and conducting workshops with the product project team and CEO of Brookfield Rose, Matthew Sanders. Speed of placement is paramount in recruitment, particularly with temporary staff so we devised a product brand proposition of ‘Connecting candidates with recruiters in an instant’.

Mobile App UX and design for Zoek branding
Mobile App design and UX
Zoek brand identity tagline
Zoek brand design photography style
Brand video storyboard for launch video animation
Brand campaign on external poster
Brand advertising campaign outdoor media poster

Transformation

The product name Zoek was devised (Dutch for ‘search’) and a brand identity, befitting of a technology company, was crafted to support an energetic, fun and accessible personality. We also delivered a national, integrated launch campaign focused mainly on London and later developed into a UK-wide campaign.

Since the product launch, developer Apadmi has evolved a second generation app that includes machine-learning to optimise the hiring journey and now integrates with various job platforms to advertise over 40,000 jobs UK-wide.

Faster, smarter recruitment has arrived.