Prevent supports those affected by breast cancer through essential research that will one day create a breast cancer free future for all. Yet at a time when trust in charitable organisations is at an all-time low and with lots of charities asking for the same £pound, the organisation needed a new brand vision.
Prevent Breast Cancer
Brand strategy / Brand identity / Awareness campaign
The old name Genesis Breast Cancer Prevention was no longer cutting through. It was time to modernise and appeal to an even broader and younger audience.
Whilst most charities focus on finding a cure for the disease once it’s taken hold, Genesis focus on preventing breast cancer through early prediction.
So we built our idea (and a new name) around this unique position.
Under a new name that reinforces its purpose – Prevent Breast Cancer worked with our team to define their brand values, purpose and proposition that would help them attract willing donors.
Building on this strategy, we overhauled the brand identity and crafted a messaging platform for future engaging campaigns.
“I can honestly say that changing our name and re-branding was the best decision we ever made and Studio North played a huge part. From an awareness and marketing perspective, we have a distinct, modern look and it’s been brilliant to see this rolled out on all our collateral. I also truly believe that it’s future-proofed the charity and helped us to appeal to a younger audience, without alienating our existing supporter base. You have given us a platform to raise our profile and we are incredibly grateful.“
Nikki Barraclough, Prevent Breast Cancer