Deliverables:
- Brand strategy
- Brand architecture
- Visual identity
- Verbal identity
- Brand naming
Tummy MOT, a new consumer-oriented gut health brand, was developed by Studio North in collaboration with The Functional Gut Clinic. The brand aims to educate and motivate individuals to adopt healthier lifestyles by focusing on gut health. Through a bold and evidence-based approach, Tummy MOT demystifies the complex world of digestive health, providing clear, science-backed information and affordable solutions, with a mission to empower individuals to take control of their well-being.
Ambition
Tummy MOT was born from the need to address widespread confusion and misinformation surrounding gut health. With the Functional Gut Clinic’s success, our client wanted to expand their influence by creating a brand that would resonate with everyday consumers. The goal was to simplify digestive health, make credible information easily accessible, and offer affordable solutions to help people live healthier, more balanced lives. The challenge was to cut through the noise of health fads and myths, providing an authoritative, research-driven platform that would serve as a trusted guide for gut health.
Direction
Our project began with in-depth consumer research and our ClarityLab™ workshop to uncover insights into public perceptions of gut health. From this, we crafted the brand proposition: “The truth will set your tummy free,” focusing on debunking myths and providing scientific clarity in a market flooded with misinformation. The brand identity was designed to be bold, fun, and dynamic, capable of engaging audiences across digital, social, and physical platforms. The voice of Tummy MOT is informative yet approachable, positioning the brand as a credible but accessible expert in gut health. Every aspect of the brand, from its subscription model to expert consultations, was designed to be easy to access and affordable for everyone.
The breakthrough idea
The breakthrough came with the realisation that the key to gut health is education, and Tummy MOT’s unique proposition is grounded in evidence-based knowledge. The brand’s tagline, “The truth will set your tummy free,” emphasises the importance of fact over fiction. The brand identity is vibrant and engaging, making it stand out in the health and wellness space. The integration of science-backed information, industry-regulated products, and expert guidance forms the foundation of the brand. Tummy MOT’s subscription model offers a tiered approach, starting with free resources and scaling up to paid consultations with leading digestive health specialists, ensuring accessibility and affordability.
The breakthrough result
Since its launch, Tummy MOT has quickly established itself as a trusted voice in gut health. The brand’s clear, science-driven messaging resonates with consumers overwhelmed by conflicting information in the wellness industry. The subscription-based model, offering both free and paid services, allows a broad audience to engage with the brand, making it easier for people to access credible advice and improve their digestive health. The innovative brand identity, combined with accessible services, has helped Tummy MOT carve out a unique space in the market, where gut health is made simple, affordable, and effective.
