Founded in 2016, Eppione had grown through a broad set of subsidiaries operating across HR, employee benefits, business insurance and finance. With growth planned internationally, but limited brand awareness beyond the UK and Ireland, it was time to consolidate into a single master brand to help bring clarity to the brand’s integrated employee benefits & HR product offer.
Brand strategy / Brand architecture / Visual identity / Website / Video
Our team began by conducting research interviews involving clients and internal stakeholders. This highlighted the current challenges faced by HR Teams having to manage many different software platforms and data points.
Eppione’s response was an integrated tech-based solution that would break new ground in the employee benefits & HR space. Our brand strategy defined a positioning built around the idea of an ‘Employee wellbeing revolution’. A challenger brand ready to establish a new way for companies to empower employees to be the best they can be.
We developed a brand identity system and website to completely reposition the business as a tech challenger brand within a market dominated by a few big names.
Eppione’s new visual identity and messaging represents the daring and spirited characteristics of a company who likes to do things differently. Bold colours and equally adventurous language helps encapsulates these values.