Deliverables:
- Brand strategy
- Brand identity
- Stakeholder communications
The driver for change was not just to bring service divisions closer together. They wished to build upon their combined functions, working in a more unified way, to transform the way in which scarce NHS resources were being used to benefit patients, resolve concerns and prevent harm. The strategic focus would be to move to an organisation more focused than ever on prevention, learning and early intervention to address the rising costs of harm in the NHS.
Strategy
Our first task was to design a robust process that would explore alternatives and rigorously test if NHS Resolution was a fit for purpose name. Beyond this, an equally critical mission was to define the service names that would sit underneath the NHS Resolution umbrella.
Transformation
We helped shape a new purpose, mission, values, services model and messaging for the new purpose-driven organisation. All packaged within a new brand name, service descriptions and refreshed identity.