Manchester-based, High Access and Leeds-based, NWC (Nationwide Window Cleaning) had already come a long way, growing and carving their own specialisms but a new brand strategy was now required to support the first merger between two BGF portfolio businesses. The outcome? NSS.
Pre-deal, we shaped the vision for a future brand architecture and service proposition. Post-deal, we undertook significant research and delivered brand workshops to present one new company, four divisions; Cleaning, Maintenance, Testing and Hire. And the new brand proposition quite succinctly, Altogether Better.
The new NSS brand identity pays subtle homage to the past. The N for Nationwide a clear nod to NWC whereas the High Access incumbent arrow morphed into its new NSS counterpart. Distinctive, angular red chevrons represent the four divisions and are used across dark, powerful photography and moving image to deliver key brand messages.
This has been no ordinary brand implementation project. From developing a new website through to project managing new fleet livery and uniforms, our involvement has permeated every nook and cranny.
We also delivered an integrated launch plan for colleagues and clients but externally, we wanted impact. And achieved this by masterminding and delivering a launch party at King St Townhouse.
Ongoing, we’ve helped the organisation adapt to one NSS way of doing things through internal communications, the flagship product being the birth of a new group-wide internal magazine, Your NSS.
“When you’re facing the complexities of a merger process of this type, you need trusted advisors who have your back every step of the way. From the early seeds of an idea, Studio North were that kind of advisor and helped plot a smooth course through the challenges ahead. Their collaborative process and expertise provided cut-through when we needed rapid decision-making. We now have the right brand platform in place for growth and the future success of NSS”
Niel Bethell, CEO, NSS