Deliverables:
- Brand strategy
- Brand identity
- Website
- Brand campaigns
Whether you want to get fit, get healthy, live longer, or take control of your health and medical records, Evergreen Life’s Personal Health Record app brings all of your health information together, in the palm of your hand. Studio North were briefed to create a brand that could establish itself as a trusted vendor endorsed by the NHS.
Research
After a thorough review of the competitive landscape, we conducted interviews with consumers which validated concerns that there was a clear lack of awareness around how personal data is (and isn’t) shared amongst all health practitioners. There was a clear desire for patients to take ownership and control of their own health records.
Strategy
After thorough consumer and competitor research, our early brand thinking focused on the concept of patient empowerment which was brought to life through the positioning line ‘People Powered Health’. Targeting such a broad demographic, the brand identity had to strike the right balance between a caring, aspirational brand and one at the forefront of technology.
Transformation
Twelve months after launch the app had managed to achieve 350k downloads, significantly above the initial 100k target. This number continues to rise daily. And after a successful direct marketing campaign, NHS England has now adopted the platform as one of their main providers for online service. Evergreen Life is now the only resource to connect all three of the main patient, medical and appointment platforms in the UK.
