Deliverables:
- Brand strategy
- Brand architecture
- Visual identity
- Website
- Video
Founded in 2016, Eppione had grown through a broad set of subsidiaries operating across HR, employee benefits, business insurance and finance. With growth planned internationally, but limited brand awareness beyond the UK and Ireland, it was time to consolidate into a single master brand to help bring clarity to the brand’s integrated employee benefits & HR product offer.
Direction
Our team began by conducting research interviews involving clients and internal stakeholders. This highlighted the current challenges faced by HR Teams having to manage many different software platforms and data points.
Transformation
We developed a brand identity system and website to completely reposition the business as a tech challenger brand within a market dominated by a few big names.