Eppione

A new brand identity
for an employee
wellbeing revolution.

Deliverables:

  • Brand strategy
  • Brand architecture
  • Visual identity
  • Website
  • Video

Founded in 2016, Eppione had grown through a broad set of subsidiaries operating across HR, employee benefits, business insurance and finance. With growth planned internationally, but limited brand awareness beyond the UK and Ireland, it was time to consolidate into a single master brand to help bring clarity to the brand’s integrated employee benefits & HR product offer.

Eppione brand film still with

Ambition

Despite its wide range of services, Eppione’s brand lacked cohesion and recognition. The objective was to consolidate into a single master brand that reflects their comprehensive service range and innovative spirit, addressing the need for enhanced clarity and market presence.

The consolidation of business divisions presented a strategic opportunity to introduce a unique solution to the market. While many HR platforms provided digital solutions like payroll and people management, and numerous employee benefits platforms offered services from healthcare to high-street gift cards, no provider combined both within a single platform.

Eppione seized the opportunity to deliver this breakthrough with the launch of its integrated HR & employee benefits solution, offering HR managers an unprecedented level of service through a single platform.

Eppione key message
Eppione-Key-message
Eppione-Brand-guidelines

Strategic direction

We began the project with extensive research, including in-depth interviews with HR managers, internal stakeholders, and key partners. This qualitative research uncovered significant pain points related to managing multiple software platforms and fragmented data. These insights were pivotal in shaping the development of Eppione’s integrated tech solution, specifically designed to resolve these issues.

Eppione’s response was ground-breaking—a tech-driven, integrated platform that transformed the employee benefits and HR space. The new brand strategy, developed through our ClarityLab™ workshop focused on positioning Eppione as the leader of an ‘Employee Wellbeing Revolution,’ a challenger brand ready to redefine how companies empower employees to reach their full potential.

The ‘Employee Wellbeing Revolution’ concept was centred around delivering a breakthrough solution for HR managers—a market disruptor that had genuinely listened to their needs. We crafted a new brand DNA for Eppione, inspired by the ‘Rebel’ archetype. This DNA informed the creation of new brand values, purpose, and a unique proposition designed to encourage a bold, ‘do things differently’ approach both within Eppione and among its clients.

The new Eppione is a brand committed to transforming how HR professionals manage and engage with their workforce.

Eppione-Billboard
Eppione notebook
Eppione-Leaflet
Eppione-key-message
Eppione-Brochure-spread

The breakthrough idea

With a strategic focus on the “Employee Wellbeing Revolution,” we set out to craft a visual and verbal identity that would position Eppione as a true tech challenger brand.

The creative direction brought this vision to life through a bold visual identity that captures a daring, innovative spirit. The new brand system features bold visuals, vibrant colours, and a user-centric approach. The logo evolved from the existing mark, incorporating an icon that symbolises people, enhanced by an upward arrow to represent growth and empowerment. This icon not only forms part of the logo but also weaves through the entire visual language of the identity.

We developed a bold and adventurous brand language, embodying Eppione’s core values: “Do things differently,” “Make it happen,” “Be a people person,” and “Do the right thing.” This overhaul of the brand messaging confidently reflects Eppione’s redefined personality, clearly communicating its unique proposition.

Eppione-Tshirt