Common themes
Navigating the complexity of multiple brands
Managing multiple brands can be daunting, needing a delicate balance of differentiation and integration. We’ll guide you through it, delivering clarity and harmony across your brand portfolio strategy. We’ll ensure that each brand stands out while complementing the others – creating a powerful, unified market presence.
Organising the brand architecture
Every brand in your portfolio must have a distinct role and reason for being – coming together as a powerful overall brand architecture strategy. We’ll help you define, organise and rationalise your brands, strengthening each one and enhancing the overall value of your brand portfolio.
Seamless integration and scalability
As your business develops, your brand architecture strategy must be able to scale and adapt. We design flexible and scalable brand portfolio structures which can accommodate new brands, products, services and acquisitions without losing your stable’s overall coherence.
Future-proofing your brand architecture
The business landscape is constantly changing, so your brand architecture needs to be resilient. Our brand portfolio strategies will ensure that your structures remain robust and relevant, ready to face the challenges and opportunities of both today and tomorrow.
We create brand portfolio strategies which deliver a harmonious over-arching brand architecture, protecting and evolving your brands and business for years to come.
Related projects
They say it better than we do
Studio North was able to provide cut-through, bringing a clarity of thought and strategic direction alongside impactful creative that has proven to engage both employees and external decision makers.
Debbie Britton
CMO, Visku
We have experienced a significant upturn in major contract awards within our traditional client-base, and in new complementary markets as targeted by our brand strategy.
Robin Whitehead
CEO, BGEN
Studio North helped plot a smooth course through the challenges of our merger process. Their expertise provided cut-through when we needed rapid decision-making.
Niel Bethell
CEO, NSS