Deliverables:
- Brand strategy
- Brand architecture
- Brand identity
Flavour Factory is a relatively new player in the fast-food scene. They have been operating in Manchester for over 3 years and have lofty ambitions to disrupt the industry by flipping casual dining on its head with their own unique flavours and restaurants!
Direction
Through desk research and a brand workshop, our first objective was to define a clear brand DNA and competitive positioning to ensure Flavour Factory were aligned internally, to present themselves in a consistent and powerful way to the market. The new brand identity was visualised to present their new DNA in a distinctive and disruptive way to stand out in a highly saturated space.
Transformation
Flavour Factory now has a solid platform to achieve their vision of being a major player in every city in the UK and beyond – with restaurants and off the shelf branded products.
