Deliverables:
- Brand strategy
- Brand identity
- Guidelines
- Brand campaigns
- Video
Nordson is a market leader in precision dispensing, coatings & testing technologies. Founded in 1954 by engineer and inventor Eric Nord, the business (headquartered in Cleveland, Ohio) is listed on the NASDAQ stock exchange and generates $2bn in global revenues. Their ambition was to unite this global business under a common brand vision.
Direction
With six business divisions employing over 6000 people across 30 countries, Nordson had become globally disconnected due to its own success. Silo mentality and multiple marketing teams had led to fragmentation in culture and communications. We needed to deliver a clear brand proposition and updated identity system to renew global consistency.
Transformation
Our detailed research included staff and customer interviews across six countries and site visits in the UK, USA and Germany. We conducted strategy workshops at Nordson HQ involving around twenty members of the senior management team to transform the entire organisation around a single-minded brand proposition of Performance by Design.
We have worked with the Studio North team for over eight years, and can honestly say that their blend of free-thinking creativity, hard working ethos and client-relationship warmth is the perfect mix. Quite simply, they always deliver for us, so much so that when we needed a rebrand, they were the only people we trusted to help us define, build and deliver it. Time and time again the team quickly understand our brief, delivering fresh, innovative content for us to deploy globally, across languages and B2B industries, always on-point and easy to work with.
Dan Cundill
Global Marketing Manager, Nordson