The importance of brand values in a crisis
Every business wants their employees to make the best possible decisions – especially in the most critical moments. So why does decision making often become inconsistent, and how can brand values help?
Employer branding is the ultimate engagement tool.
Every business leader wants a strong brand. Why? Higher sales volumes through brand loyalty; more profitable margins through premium charging and talent attraction through increased awareness.
Business transformation and its relationship to brand
Transformation begins with an exciting but simple brand vision, driven by strong leadership, a sense of purpose and a genuine belief that something will change and improve for the better.