The importance of brand values in a crisis
Every business wants their employees to make the best possible decisions – especially in the most critical moments. So why does decision making often become inconsistent, and how can brand values help?
Employer branding is the ultimate engagement tool.
Every business leader wants a strong brand. Why? Higher sales volumes through brand loyalty; more profitable margins through premium charging and talent attraction through increased awareness.
How brand reputation can lift off (or stall) your social engagement
Maintaining a social media account can be a minefield. Everything you post has the potential to either brighten up your customer’s day, or give keyboard warriors something to go at.