Mergers & acquisitions

Navigating the complexities of branding during mergers and acquisitions

The upheaval of an M&A can cause damage, decline or dilution of brands involved (and their customer base). A robust brand transition strategy will carry you through the disruption.

70% of companies undergoing mergers and acquisitions see brand architecture as critical to integration

Common themes

Merging brands and companies

Merging brands or business entities demands a strategic approach to brand alignment. We’ll work closely with you to integrate the strengths of each company and brand, create a brand consolidation strategy, streamline your portfolio, and deliver a coherent brand architecture where every brand can thrive and succeed.

Creating a unified brand identity

A successful merger results in a brand identity that’s stronger and more vibrant than ever before. We’ll guide you through creating a robust new identity, from concept to execution, which will resonate deeply with target audiences, employees, stakeholders and partners alike.

Aligning your company culture

Aligning business cultures is crucial to the success of any merger, and must be driven by your brand. Our creativity will help you cultivate a unified, engaging and inspirational internal culture, invigorating your workforce and winning over top talent.

Structuring a coherent brand portfolio

M&As often result in a complex portfolio of products and services. Our brand strategy for mergers and acquisitions will help you organise and present your portfolio clearly and coherently. That might mean rebranding, rationalising or retiring existing offerings, or launching new ones – ensuring that your portfolio reflects the strengths and vision of your overarching brand.

We create brand transition strategies which will carry you through the upheaval of a merger or acquisition, delivering resilient and ready brands with strong market appeal.

Let’s talk

They say it better than we do

Studio North helped plot a smooth course through the challenges of our merger process. Their expertise provided cut-through when we needed rapid decision-making.

Niel Bethell
CEO, NSS

From brand guidelines to our first website and corporate video, Studio North played a key role in helping orient us as a world-class specialty chemicals and materials solutions provider.

Amy Chiconas
Vice President, Communications & Brand, Vibrantz

Studio North was able to provide cut-through, bringing a clarity of thought and strategic direction alongside impactful creative that has proven to engage both employees and external decision makers.

Debbie Britton
CMO, Visku