Brand perception strategy

Your brand is a powerful tool for reshaping how you’re perceived

A brand perception strategy will tell your story with clarity, authenticity and warmth while forging deeper connections with your audiences.

77 percent of consumers have made a purchase or engaged with a brand they previously ignored after it modernised it's branding

Common themes

Reimagining your brand

The market’s perceptions of your brand can make or break you. If you need to better explain what you do, portray your values or restore your reputation, that’s where we come in. By realigning your brand perception strategy, and drawing up a strong communications plan, we can help you reshape the way your business, products or people are perceived.

Crafting compelling brand stories

Our approach is simple: to develop convincing brand stories which will authentically capture what your brand is about and why it matters. We’ll help your audiences to understand what makes you unique, and why they should take notice of your brand once again – or even love it again.

Branding for new audiences

Communicating your brand for a new audience or market can be daunting. Perception branding can help you shift gears to appeal to a different demographic or territory, or to repair mistakes made in the past. Whatever the challenge, we’ll guide you to success in the markets you want to reach.

Brand reputation management

Unfortunately, things can go wrong – with brands, products, promotions, people, and much more. Sometimes suddenly, sometimes spectacularly. We can help you change the way your business is perceived by developing a brand perception strategy which will restore your brand’s reputation.

Our brand perception strategies can adjust the way you’re seen in the markets that count, allowing you to reset the accuracy of your positioning.

Let’s talk

Related projects

They say it better than we do

We have experienced a significant upturn in major contract awards within our traditional client-base, and in new complementary markets as targeted by our brand strategy.

Robin Whitehead
CEO, BGEN

Studio North captured the essence of our purpose, our market-leading client service, and our determination to improve the industry to help those affected by injury – together.

Mark Duffel
Business Development and Marketing Consultant, CFG

Studio North helped us create a brand that made us stand out from our competition and positioned us as a community-focused leisure company ‘At the heart of life’.

Dawn Aston
Marketing & Sales Manager, Brio Leisure