Common themes
Cultivating a brand-centric culture
If you want your brand to be effective outside of your business, it must do the same within your business. That’s because your people are your brand. A brand on paper means nothing: it’s your employees who actually deliver it. When your they live and breathe your brand, creativity and innovation will flourish.
Fostering engagement and advocacy
Achieving brand and business success means getting all of your employees moving in the same direction. Employee engagement helps them to be more productive, satisfied, and willing to go the extra mile. They’ll become brand ambassadors, promoting and protecting your brand both inside and outside of the workplace.
The power of employer branding
Employer branding helps with recruitment, sure, but it’s also about creating inspirational employee experiences which reflect your brand philosophy. And strong employee engagement helps shape a positive internal culture. Initiatives can include onboarding, teambuilding, recognition and collaboration programmes – so every employee feels included, valued and motivated.
Inspiring employee experiences
An internal branding strategy creates compelling brand experiences for your employees, just as you do for your customers. It makes the experience of work as fulfilling and engaging as possible – while ensuring that your employees feel like an integral part of your brand journey.
Your internal branding strategy will help you build a workplace in which employees truly believe in and champion your brand at every touchpoint.
Related projects
They say it better than we do
We have experienced a significant upturn in major contract awards within our traditional client-base, and in new complementary markets as targeted by our brand strategy.
Robin Whitehead
CEO, BGEN
Studio North was able to provide cut-through, bringing a clarity of thought and strategic direction alongside impactful creative that has proven to engage both employees and external decision makers.
Debbie Britton
CMO, Visku
Internally, colleagues have embraced our new brand, thanks to the coherence and simplicity the Studio North team helped us generate.
Mark Duffel
Business Development and Marketing Consultant, CFG