The Student Housing Company was launched in 2011 to manage purpose-built student accommodation in the UK and Australia. They are game-changers in their field. Our challenge? To develop an industry-leading, multi-platform website that showcased their accommodation to students all over the world.
Detailed customer research informed a smooth customer journey from point of entry through to online viewings and bookings. A bold and simple homepage question ‘where do you want to live?’ is both direct and on brand and a responsive multi-site and multi-language build ensures the user experience is the best it can be for students everywhere.
Every single residence has been fully booked since the new website launch, with ongoing site optimisation and functionality enhancement refining the user experience to fill rooms faster. The Student Housing Company, having grown successfully into Japan, Ireland, Dubai, Germany and Spain, is now part of the GSA group of businesses.
“We’ve worked with Studio North for over 4 years, Gary and the team are always thoughtful and thorough in their approach, offering welcomed solutions to any problem presented. The effectiveness of the website both technically and aesthetically pushed it from a sales tool to a vital part of the customer journey. Their creative ideas, commitment, and balance of business needs and best practices, provides us with a unique and exciting website offering in the fast paced student sector”
Rosie Hill, Digital Marketing Manager, The Student Housing Company.