High Access offer a complete high-level maintenance and cleaning service to the commercial property sector. A unique market position had primed the business for investment and the potential of accelerated growth but a new brand platform and marketing strategy was required to support these ambitious plans.
Working closely with CEO Niel Bethell and his team we redefined brand values to underpin a growth culture and crafted a brand proposition to create genuine sector standout. With a clear strategy in place, we refreshed the High Access brand identity and ‘The height of expertise’ was born.
A rebranded High Access attracted £3.3m worth of investment from the BGF in July 2016 allowing the business to invest in senior management, technology and new machinery. The business has expanded reach with a new Slough depot and made its first acquisition in October 2017. Group turnover has near doubled (from £4.5m in 2015) throughout our now ongoing marketing relationship.
“Working through a brand process with Studio North instilled absolute clarity across the whole business. It re-energised thinking, transformed our internal culture and when it came to meeting investors, we had all the important answers ready. I now think we can make this a £50m turnover business.”
Niel Bethell, CEO, High Access