Bringing people together, one joyous bite at a time.
Ambition
Flavour Factory is a relatively new player in the fast-food scene. They have been operating in Manchester for over 3 years and have lofty ambitions to disrupt the industry by flipping casual dining on its head with their own unique flavours and restaurants!
Client
Flavour Factory
Deliverables
Brand strategy / Brand architecture / Brand identity
![Flavour Factory Iphone](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-414x233.jpg)
![](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-02-911x1024.jpg)
![](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-06-911x1024.jpg)
Direction
Through desk research and a brand workshop, our first objective was to define a clear brand DNA and competitive positioning to ensure Flavour Factory were aligned internally, to present themselves in a consistent and powerful way to the market. The new brand identity was visualised to present their new DNA in a distinctive and disruptive way to stand out in a highly saturated space.
![](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-03.jpg)
![](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-04-911x1024.jpg)
![Flavour Factory Street Sign](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-1-414x233.jpg)
![Flavour Factory Ipad](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-10-414x233.jpg)
![](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-05-911x1024.jpg)
![Flavour Factory sign](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-sign-414x233.jpg)
![](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-01-911x1024.jpg)
![Flavour Factory Women](https://studionorth.co.uk/wp-content/uploads/2024/01/FF_CaseStudy_imgs-3-414x233.jpg)
Transformation
Flavour Factory now has a solid platform to achieve their vision of being a major player in every city in the UK and beyond – with restaurants and off the shelf branded products.