Lockdown’s brand leaders

As the country continues to come out of lockdown and we slowly return to normality, we thought we’d take a look back at the brands who got lockdown right.


It seems like copy is taking a back seat at the moment certainly with the exclusion of copy from the prestigious D&AD awards. But when you get it right – it can be extremely powerful…

New York Times.

When the world is isolated we need to correct information. Here the New York Times assures us that the ‘truth is essential’.


For a company that believes in the power of dreams – this is bang on – and charming…


Taking advantage of people having time on their hands and that they were searching for puzzles on google – Heinz came up with this gem. A 570 piece jigsaw containing solely red pieces. They only produced 57 of these (see what they did there) but this went viral globally.

  • Share on LinkedIn