Our client, Stagecoach Bus recently launched Greater Manchester’s first double-decker electric buses. 100% Electric, Zero Emissions. A real game-changer for air quality and the future of local bus transport.
We were asked to design an eye-catching bus livery and create a launch campaign hinged around a centrepiece video.
We created a short teaser video in the lead up to the launch followed by a full video to announce the launch.
The 32 electric buses have been deployed on the busy 111 and 43 routes connecting the city centre to Manchester Airport as well as five hospitals and three universities in-between.
A double-decker bus is capable of taking 70 cars off the road and Stagecoach’s new electric buses will save 2208 tonnes of carbon a year compared to their existing fleet. Travelling 190 miles on a single charge these zero emission buses will help ease pollution on some of Europe’s busiest roads.
And a look behind the scenes…