We’ve worked with BCL Legal since they were a fledgling business some 10 years ago. They were understandably reluctant to invest in their brand. Yes, they were getting along nicely. But they could do even better.
All businesses evolve. And as they improve, they refine and shape who they are. We needed to explore the modern-day BCL, so we could ensure their brand represented who they are.
We found BCL are driven to deliver for their clients. They work tirelessly to match the right candidate with the right client. Their brand needed to tap straight into this passion.
We developed a new identity, with a new website that spoke to customers differently depending on their legal level. And a full suite of communications, from press ads to salary surveys.
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