Advanced Medical Solutions wanted an identity for their ActivHeal range of products. We needed to develop a messaging platform that would work across all sorts of packaging and promotions.
We created clear, simple messaging around the benefits and the name of the brand. Colour coding for different products also made life easier for nurses, who influence procurement decisions.
We created a new identity, complete with colour palette and brand guidelines. Product packaging, promotional materials and an exhibition presence at big industry event, Wounds UK, were all part of the package.
We've since launched the new ActivHeal Foam Contact product. On top of a Direct Mail piece with a sample dressing printed directly on to the mailer, we created foamcontact.com, their first product microsite.
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