brandXP

The brand experience

We’re an award winning integrated brand communications agency with a knack for helping clients create compelling brand experiences that spark genuine stand-out and advocacy.

We’re an award winning integrated brand communications agency with a knack for helping clients create compelling brand experiences that spark genuine stand-out and advocacy. We’ve got a pretty impressive track record too. We help brands of all shapes and sizes engage their audiences and grow their market share.

Pushing the boundaries to deliver stand-out

We experience brands every minute of every day. From desktop to mobile, business or pleasure, consciously or sub-consciously, it’s a multi-channel, multi-dimensional assault on our senses.

We use brand strategy, identity and technology-led communications as a platform to help create coherent brand experiences. The very type that tease, engage and ultimately spark genuine stand-out.

But at the heart of all our client relationships is the shared ambition to push the boundaries of technology and deliver the richest brand experience. Amazing what a little pixel dust can do.

Studio North. The brand experience.

MORE
Close this box

The values we live by

Here at Studio North, we don’t just create brands for our clients. We practice what we preach, living and breathing our own set of

Here at Studio North, we don’t just create brands for our clients. We practice what we preach, living and breathing our own set of Studio North values. So when it’s time to welcome someone new to the team, we make sure we attract like-minded people who’ll sing to the same tune. Preferably not Peter Andre.

Our guiding values are…

No stone unturned

We’re thorough and pragmatic. We dig deep to deliver something that helps create real business value for our clients.

Enterprising spirit

We show initiative in everything we do and we’re always ready to take on new challenges.

Northern warmth


We’re friendly and unpretentious. We never forget that our clients are people and not corporations.

MORE
Close this box
waulk mill

Waulk Mill

We left the Northern Quarter in 2004 to occupy the entire top floor of Urban Splash’s flagship mill development in Ancoats Urban Village. It’s

We left the Northern Quarter in 2004 to occupy the entire top floor of Urban Splash’s flagship mill development in Ancoats Urban Village. It’s windy, but we love it.

Our team draws as much inspiration from the studio itself as we do from the stunning views out across South and East Manchester. You can even see the Pennines, especially nice in the snow-topped winter.

Built in 1842, Waulk Mill sits on the corner of Bengal Street and Redhill Street. Originally known as

Fireproof Mill and Doubling Mill, the place we call home is now Listed Grade II status.

Fireproof Mill, as the name suggests, was designed to be fireproof by using cast-iron beams and columns rather than timber. Doubling Mill, obvious to anyone with a Masters in textiles (anyone..?), was used for doubling cotton, the process of combining two or more lengths of yarn into a single thread. Stick with us. It gets interesting in a minute.

Both mills were part of the sprawling Murrays’ Mills complex, and linked by personnel tunnels under Bengal Street. On the ‘Manchester’ side of Bengal Street, Murrays’ Mills, associated with the development of the steam driven mule, was the home to A&G Murray – one of the largest cotton-spinning firms in the world, never mind Manchester.

So, the cotton was made in Murrays and doubled in Doubling. Got that? The earliest of the Murrays’ Mills (Old Mill) date back to the late 18th century. At its peak, around a thousand people worked around here, putting in a shift of 72 hours a week. And we thought creating stand-out brands took a lot of graft.

 

MORE
Close this box
roundourway

Round our way

Ancoats. The world’s first industrial suburb. And a rugged urban backdrop to our place of work. We’re immensely proud of the brand experience we

Ancoats. The world’s first industrial suburb. And a rugged urban backdrop to our place of work.

We’re immensely proud of the brand experience we deliver. And based on some pretty dazzling feedback, we’re currently researching a potential brand franchise roll-out in other cities. That’s right. Northern Warmth is going global.

But let’s not forget where we come from, the place that we love. History oozes from every cobble round these parts. It was once a throbbing hub of the industrial revolution and home to many immigrant communities such as the Italians and Irish in the late 20th century.

Nowadays, it’s a hub for lots of creative types like us. Yet the heritage of the place never ceases to bring a lump to our throats. And while you can’t move for regeneration projects, there’s still a distinct ‘cottonopolis’ feel to the surrounding streets.

At the risk of sounding all arty, we’ve commissioned some photography to capture the impressive, contrasting Ancoats landscape. Drop by sometime and you’ll see it hanging on the walls.

MORE
Close this box

Careers

Right now we’re in need of: A senior account executive. If you think you could fit the bill, check out our job posting here.

Right now we’re in need of:

A senior account executive. If you think you could fit the bill, check out our job posting here.

We do use freelancers on occasion, and we like to know what talent’s out there, so if you’d like to come in with your portfolio, please get in touch.

By the way, we’re an equal opportunities employer, so we focus on skills, experience and work ethic, and nothing else.

 

 

 

MORE
Close this box
branding_header

Branding

Effective branding starts with effective thinking. First we find out everything we can, then we distil it down to one core, but very potent

Effective branding starts with effective thinking. First we find out everything we can, then we distil it down to one core, but very potent thought.

We research, then we refine
The shovel is at the ready. To wind up with a well-informed and well-analysed basis for moving forward, we need to do lots of spade work. Finding out as much as we can about your company, your customers, competitors, the market; everything that has a bearing on your brand. Then we distil everything down into a simple, concise expression that creates an immediate sense of what your brand is and stands for. We call this your ‘brand essence’. This clear, concise thinking then forms the basis of your brand strategy.

Brand identity

Our team of creatives bring their skills together to create the visual and verbal combination that expresses your brand essence exactly.

Everything revolves around your brand
Branding is a particular passion of ours. But, looking good isn’t enough; we help create brands that mean business. Our experience and expertise covers all aspects of brand development, from creating an entirely new brand, to refining a dated one or resurrecting an ailing one. Your brand is the lynch pin for your entire communications strategy; so it’s got to be right. (No pressure then). But as one of our key considerations is how to integrate your branding across different media, we know it will be.

Implementation

We’ll think about how to implement your brand across all applications, and how to gauge response. In fact, we’ll think of pretty much everything.

Creating your brand experience

We get a particular kick out of putting our hard work into practice and we can develop a brand communications plan, identify the communications toolkit you need, design, write and produce every last piece, from websites to emails to brochures to ads to packaging to … you name it. Even when the job’s complete and your new brand is out there doing its thing, we don’t rest on our laurels. We’ll review and evaluate your activity, looking at ROI, awareness levels and customer perceptions to measure how effective the project has been. And we can use these insights to help plan for an even more successful future.

Our services at a glance

• Brand strategy
• Brand identity
• Naming
• Identity guidelines
• Brand awareness
• Brand communications planning

MORE
Close this box
Digital services image

Digital

With changing technology, user habits, functionality and trends, the internet never stops evolving. Nor does our service. We stay on top of every development,

With changing technology, user habits, functionality and trends, the internet never stops evolving. Nor does our service. We stay on top of every development, and know exactly how to use them to your advantage. We start with a structured framework, to make sure we cover every detail from every angle, all the while considering your specific marketing objectives to develop the design and functionality of your website and guide your online marketing initiatives. Whatever direction your activity takes, it should always start in the same place. Here, with Studio North.

Website design & development

This is where our techies and designers work together to turn clever technical stuff into your most important and effective communications tool.

We generate compelling, user-focused websites

To be able to compete effectively in this technologically amazing environment, you need to exploit all the technical tricks and understand browsing habits inside out. Your website is often your audience’s first point of contact with your brand. So it has to engage immediately. It has to be ‘sticky’, keeping people’s interest. And it has to be easy to use and navigate. We focus on usability, information architecture, visibility, accessibility, content, technical infrastructure, design, SEO, maintenance; everything in fact that has an impact on the success of your site and of your business.

Our services at a glance

• Online strategy & planning
• Website design & development
• Mobile site design & development
• Video & showreels
• Online marketing
• Social media
• Email campaigns

MORE
Close this box
brand communications image

Brand communications

Our background thinking and brand communications planning is aimed at putting you in front. We have a structured process for developing your brand comms strategy

Our background thinking and brand communications planning is aimed at putting you in front. We have a structured process for developing your brand comms strategy and it starts with understanding your specific objectives. Once we’ve pulled everything apart, we can see how it all needs to fit together to maximise your brand potential. Then, with a bespoke strategy in place, we can define your communications plan, focusing on getting the most impact for your budget. We approach the task in hand with vision and a truly open mind, always looking for new opportunities; never just sticking with what we know. It’s this kind of thinking that really does get you more for less. With ‘less hassle’ thrown in for good measure.

Delivery

This is where it all comes together. All the thinking, all the planning, all the hard work. All translated into creative outputs that are effective and engaging.

From websites, brochures and ads, to email, social and video. Our talented bunch of creatives strategists and techies can work across multiple channels to create a truly integrated and effective campaign for your brand. And your dedicated account and project managers are involved every step of the way to ensure the work answers the brief and runs smoothly through the studio and out to market; to the right standard, on time and to budget.

We like to think of it as a seamless, end-to-end brand communications and implementation service. We hope you’ll think of it as a job well done.

Our services at a glance

• Brand communications planning
• Marketing strategy
• Integrated campaigns
• Advertising
• Brand launch
• Literature
• Exhibitions
• Direct mail

MORE
Close this box