Oliver Holbrook joined Studio North earlier this year tasked with developing both new client projects and ensuring our relationships with our existing clients remain of the highest standards.
Having previously worked for global outsourcing business Capita, Oliver has brought a distinct commercial insight to our business. We sat down with Oliver to discuss his career journey, what he’s enjoyed about the transition to agency life and what’s he hoping for the future.
Describe your previous career journey – where you have come from and what you experienced.
I was previously in business development for Capita where I supported a number of business units sales and growth in both the private and public sector. Before that I worked for an architectural studio and before that a number of specialist construction subcontractors.
Can you describe previous highlights and achievements?
I have been very lucky to date and highlights would include winning a number of large value contracts in my previous role that involved the development of bespoke business models and charging mechanisms. Before that, working at the top of the Shard during it’s fit out phase was a massively exciting challenge and working on such a demanding project taught me an awful lot about ensuring client satisfaction.
What made you move to an agency role?
Working in a marketing and sales function, I understood the value of branding as the building blocks or foundation of probably all sales activity and saw strong creative input as vital to strong brand identity. It was this understanding that led me to an agency role. I wanted to be where it all starts so to speak.
Why Studio North?
I was very aware of Studio North and it’s people and work for some time, so when a role opened up I really had to go for it. I feel it’s a natural cultural fit and our values and drivers all match well. The ability to work with a diverse range of clients and have the potential to add such huge business value to each, was integral to my decision.
What are you hoping to achieve for Studio North?
Ultimately I am hoping to nurture and deliver opportunities from both new and existing clients that can deliver added value to both parties. What this means in practice is building meaningful relationships and identifying solutions that allow us to deliver for clients through a trusted, partnership model.
What excites you about the Brand Experience?
In my working life so far I have really seen clients and customers engage with brands and be turned on as consumers by creative, well thought out branding. People value trust, connection and identity at all times in both their personal and professional capacities and I find brand and branding is major factor even in the biggest ticket capital or strategic expenditure.